New station popped up on 90.6 with an RDS of 'Bigbeatz'

Was playing Housey type stuff in the mix yesterday when I tuned in, nothing but dead carrier since last night -
(with a hissy link and faint hum by the sound of it)

Not going to mention specifics on area but it seems clear roughly where it originates, and seems to have about 10-15 miles coverage.

*I've heard unconfirmed reports that they were advertising quite boldly in the streets of a certain town over the weekend...